Prof. Brainy

Prof. Brainy

How to ‘Win’ every media interview

This is exactly what to say when you don’t want to answer a question.  One lesson from politicians and union leaders.  Politicians and union leaders h

Quickly pull in the reader with these 2 title formulas

The title of your content – article, proposal, ad or video – is the second most important component of your piece or clip. Accordingly, ma

Who should we blame for the chaos, the people or the leaders?

People obsess over who to blame for all the lawlessness in our society. The whole affair has been turned into a chicken and egg problem. Which comes f

To be remarkable, be super-Knowledgeable

Do this if you want to live long.  What do the following have in common: Isaac Newton, Albert Einstein,  Steve Jobs? They were not nice people. At lea

Hassan’s first steps to millions

Hassan Thomas is a gardener with an ornamental plants business in Minna. He also maintains my neighbour’s plants.  That’s how we met.  “You can do thi