300,000 students to brush teeth simultaneously
This came against the backdrop of the world record breaking tooth brushing challenge slated to hold on July 4th in partnership with Lagos State government, Nigerian Dental Association (NDA), HEIT Solutions, Vas2Net and Core Media. The challenge is expected to bring together 300,000 students who will brush their teeth at the same time at different […]
This came against the backdrop of the world record breaking tooth brushing challenge slated to hold on July 4th in partnership with Lagos State government, Nigerian Dental Association (NDA), HEIT Solutions, Vas2Net and Core Media.
The challenge is expected to bring together 300,000 students who will brush their teeth at the same time at different locations. The latest World Record on such feat was done in India where an event brought together 177,003 people to brush their teeth at the same time.
Speaking during the press conference to announce the forthcoming Tooth brushing Challenge, Ozia Gyang, Category Manager Oral Care, Unilever Nigeria, makers of Close Up toothpaste and other household brands, said that Close Up was putting its weight behind the Challenge as a way of re-emphasising the importance of healthy oral hygiene and regular care of the teeth and mouth by brushing twice daily.
She said that the Challenge was in line with the brand’s ‘Brush Twice Daily’ campaign.
Dexter Adeola, Close Up Brand Manager, who also spoke, said that Nigerians should join hands to make the World Record Tooth brushing challenge a success.
He urged Nigerians to show their support by brushing twice that day and every other day adding that the benefits of brushing twice daily cannot be overemphasised.
In preparation for the Challenge, 300 secondary school teachers have undergone a special Teacher’s Alignment Training Session so as to host the event.
The teachers have also been informed of the World Record standards for counting the number of students brushing in each school, the designed model for the tooth brushing as well as the waste recycling element to the attempt.