47 JETRO firms participate in Lagos Trade Fair

The Country Managing Director and Trade Commissioner of the Japan External Trade Organisation (JETRO), Takashi Oku, at the weekend disclosed that more Japanese firms are partnering with Nigerian companies to enhance their operations and profitability. Oku, who spoke with reporters during the opening of the JETRO Pavilion at the ongoing Lagos International Trade Fair, stated […]

The Country Managing Director and Trade Commissioner of the Japan External Trade Organisation (JETRO), Takashi Oku, at the weekend disclosed that more Japanese firms are partnering with Nigerian companies to enhance their operations and profitability.

Oku, who spoke with reporters during the opening of the JETRO Pavilion at the ongoing Lagos International Trade Fair, stated that nine additional Japanese companies have recently formed partnerships with Nigerian firms.

He revealed that a total of 47 Japanese companies are participating in this year’s fair — 37 exhibiting at the main pavilion and others showcasing at the Super Japan section, a new entertainment-focused initiative. Oku noted that this year also marks the 10th anniversary of JETRO’s participation in the trade fair.

Also speaking at the event, the Ambassador of Japan to Nigeria, Suzuki Hideo, stated that while many Japanese companies in Nigeria are facing economic challenges and struggling to make profits, they remain optimistic about the long-term outlook of their businesses.

“There are about 52 Japanese companies currently operating in Nigeria across various sectors, including manufacturing, distribution, and export.

“Their situations differ, but many of them are not yet making profits. However, they are maintaining a long-term perspective and hoping for a brighter business future,” Hideo said.

The ambassador added that he is yet to receive formal feedback from the companies participating in this year’s fair but noted that several firms are still navigating the complexities of the Nigerian market.

JETRO explained that Super Japan in Lagos will feature six Japanese and five Nigerian companies, offering a platform that merges Japanese entertainment — including anime, manga, and gaming — with Nigeria’s growing pop culture and creative communities.

According to JETRO, this year’s pavilion will deliver unique value, innovation, and cultural exchange, strengthening Japan–Nigeria business and creative ties.

The Lagos International Trade Fair, organized by the Lagos Chamber of Commerce and Industry (LCCI), runs from November 7 to 16.