80 Kia models for 2022 World Cup

Kia has kicked off its global brand campaign for the FIFA World Cup 2022 by launching several marketing activities associated with the tournament which runs from November 20 to December 18.  Most importantly as the official mobility partner, Kia will provide a fleet of vehicles for use during the FIFA World Cup 2022 to facilitate […]

Kia has kicked off its global brand campaign for the FIFA World Cup 2022 by launching several marketing activities associated with the tournament which runs from November 20 to December 18. 

Most importantly as the official mobility partner, Kia will provide a fleet of vehicles for use during the FIFA World Cup 2022 to facilitate the safe and convenient mobility of players, referees, management, and staff.

Cars for 297 passengers (including Telluride, Sorento, Sportage, and Carnival) will be joined by 80 of Kia’s most eco-friendly models (EV6 GT-line, Sorento PHEV, and Niro PHEV) as well as 70 buses for this purpose.

This will mark the first time for Kia to operate eco-friendly vehicles in the FIFA event. This is in alignment with Kia’s key brand message for this year’s World Cup, ‘Inspiration.

“It’s in all of us,’ Kia will feature a range of initiatives showcasing the brand’s dedication to the sport and its contribution to uniting people from all over the world in their belief that their team has a chance of reaching the very top.  

To further elaborate on the vehicles, EV6 GT-line is also going to be featured in Kia’s digital content collaborated with FIFA+ (FIFA’s OTT platform), and the content will feature football legends riding an EV6 GT-line and having an interesting talk about the World Cup.   

The Senior Vice President and Head of Purchase, CX Design Sub-division, Charles Ryu said, “Kia believes that the FIFA World Cup 2022 is a huge cultural movement beyond just a sports event.

“As a FIFA official partner, we are delighted to have this opportunity to deliver special experiences to people around the world who have been exhausted by the long COVID pandemic.

“Like our campaign message ‘Inspiration’, it’s in all of us,’ we hope that people of all ages and backgrounds will discover new inspiration in their lives as they watch the exciting moments of the World Cup unfold before their eyes.”