A peep into Land Cruiser 250 / PRADO AT37
The Arctic Trucks (AT), a special vehicles division of Toyota, recently revealed the Land Cruiser 250 described as a completely re-engineered yet perfectly daily drivable high-mobility vehicle that commands attention wherever it goes. Taking the name from its 37” rubber, the AT37 will be specified in most markets with a choice of either BFGoodrich’s new […]
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The Arctic Trucks (AT), a special vehicles division of Toyota, recently revealed the Land Cruiser 250 described as a completely re-engineered yet perfectly daily drivable high-mobility vehicle that commands attention wherever it goes.
Taking the name from its 37” rubber, the AT37 will be specified in most markets with a choice of either BFGoodrich’s new All-Terrain T/A KO3 or Mud-Terrain T/A KM3 tyres, for more grip, toughness and wear performance across a wide range of conditions.
These are wrapped around Arctic Trucks’ new retro-inspired ‘Heritage’ forged alloy wheels, which offer better strength to weight and feature a unique dual-valve design for greater flexibility to monitor and modulate tyre pressures.
Improved ‘suspension effect’ from the AT37’s taller, wider tyres is combined with a bespoke 2-way adjustable performance suspension system, providing increased travel and 40mm of lift.
Developed in partnership with Dakar-winning specialists, R53 Suspension, large diameter monotube dampers feature high tensile hard chrome steel shafts, enhanced sealing and matched springs with hydraulic bump stops.
Low friction, nano-enhanced oil flow is further optimised by R53’s proprietary OptiFlow technology, maintaining peak performance during the most mundane or exceptional of journeys.
The AT37 is compatible with all engine/transmission options and trim levels, including both the passenger and commercial variants.
Some of the standard features are Extensive Arctic Trucks re-engineering to frame, body, bodywork and more; 10-piece Arctic Trucks widebody package, featuring recessed AT tyre pressure detail (body colour & textured black); All-new 17×10 Arctic Trucks ‘Heritage’ dual-valve forged alloy wheels (satin black); 37” (37×12.50 R17) BFGoodrich All-Terrain T/A KO3 or Mud-Terrain T/A KM3 tyres and New optimised and elevated Arctic Trucks & R53 2-way adjustable performance suspension system, featuring longer travel front coilovers, rear dampers and springs (elevation: +40mm).
Others are the wider track and extended wheelbase (rear axle relocation) for improved clearance, comfort and stability; Arctic Trucks and Toyota speedometer; Robust extended profile Arctic Trucks aluminium and high-grip rubberised side steps; rear multifunction receiver hitch; Contoured and integrated Arctic Trucks off-road mud guards, front and rear and Arctic Trucks premium interior carpet mats (black & lava).
As an official Toyota partner in multiple regions, Arctic Trucks revealed that the Land Cruiser 250 / Prado AT37 would be launched from Q2 2025 as an official dealership-supplied version or direct customer conversion in Europe, North America, the Middle East and Africa.
Arctic Trucks International R&D Manager, Freyr Þórsson, in a statement said: “Developing this project in the heart of Motorsport Valley has allowed us to have frequent and direct face-to-face communications with multiple suppliers, and the resulting hands-on development has generated greatly improved performance.”
Arctic Trucks UK Managing Director, Peter Smith, added: “This collaboration of teams across the Arctic Trucks group has resulted in a vehicle that is truly fit for use in any market. Combining our three decades of off-road expertise with technology and innovation from the UK supply chain has achieved outstanding results and reaffirms our ongoing commitment to delivering complete vehicle solutions for both work and play.”