Actress, daughter unveiled as Brand Ambassadors 

Actress and philanthropist Mercy Johnson-Okojie and her daughter, Purity Okojie, have been unveiled as co-brand ambassadors for Girls Tag, a new menstrual health initiative aimed at promoting hygiene, education, and confidence among Nigerian girls. The initiative, described by its promoters as Nigeria’s first all-in-one period care kit, seeks to address challenges surrounding menstrual health, including […]

Actress and philanthropist Mercy Johnson-Okojie and her daughter, Purity Okojie, have been unveiled as co-brand ambassadors for Girls Tag, a new menstrual health initiative aimed at promoting hygiene, education, and confidence among Nigerian girls.

The initiative, described by its promoters as Nigeria’s first all-in-one period care kit, seeks to address challenges surrounding menstrual health, including stigma, limited education, and inadequate access to hygiene products.

Speaking on her involvement, Johnson-Okojie said the project aligns with her role as a mother and advocate for children’s well-being.

“As a mother, I want my daughter to step into womanhood without fear or embarrassment. Girls Tag is doing exactly that—helping families replace shame with pride and confusion with confidence,” she said.

According to the organisers, the kit combines menstrual hygiene products with educational resources designed to guide young girls through puberty. A key component of the package is Johnson-Okojie’s newly authored book, Youberty, a puberty guide for boys and girls aged 10 to 13. The book provides advice and information aimed at helping children understand physical and emotional changes during adolescence.

The Girls Tag kit contains sanitary pads in multiple sizes, overnight period pants, panty liners, disposable bags for safe disposal, and a carrying pouch. The promoters say the products are intended to support proper hygiene practices and reduce the risk of infections.

Representatives of iBlend Services, the regional agency for Girls Tag, said the choice of ambassadors reflects the initiative’s family-focused approach.

“Mercy and Purity’s voices are genuine. Their journey together mirrors the experiences of countless Nigerian families, making them the perfect ambassadors for Girls Tag. This project is about more than products—it is about promoting health and wellness for girls across Nigeria,” Eddie Madaki and Oche Ejiga said.

The organisers said the product will be available nationwide in the second quarter of 2026 through retail outlets, pharmacies, malls, and online platforms, including its official website and social media handle.

They added that the initiative aims to normalise conversations around menstrual health and equip girls with the knowledge and tools needed to manage their periods with confidence and dignity.