Add value, Lagos asks Ofada rice farmers to rebrand
The Lagos State Commissioner for Agriculture, Ms Abisola Olusanya, has urged Ofada Rice farmers in the state to rebrand the commodity for market visibility and bring it to a globally acceptable standard. Olusanya gave the charge in Lagos at the “Ofada Rice Day Symposium” organised by her ministry and OfadaBoy as part of activities to […]
Abisola Olusanya
The Lagos State Commissioner for Agriculture, Ms Abisola Olusanya, has urged Ofada Rice farmers in the state to rebrand the commodity for market visibility and bring it to a globally acceptable standard.
Olusanya gave the charge in Lagos at the “Ofada Rice Day Symposium” organised by her ministry and OfadaBoy as part of activities to celebrate the 2021 World Food Day.
The News Agency of Nigeria (NAN) reports that OfadaBoy is an indigenous African themed restaurant located in Surulere, Lagos, Nigeria. It offers different signature Ofada (local rice) delicacies.
Olusanya said the acceptability of the brand had been hindered by the method of processing and packaging.
She, therefore, said acceptability could be enhanced by reiterating and promoting the dietary and health benefits of Ofada rice and standard processing.
NAN further reports that the Commissioner for Agriculture in the state was represented by the Permanent Secretary in the ministry, Mr Hakeem Adeniji.