Affiong Williams makes Forbes Africa’s billionaires list

Forbes Africa made a list of 30 under 30 African entrepreneurs. They are described as the billionaires of tomorrow who will create the jobs and wealth that the continent need. Nigerian Affiong Williams, Founder of Reel Fruits is on the list! After working for a small business incubator in South Africa, Affiong Williams returned to […]

Forbes Africa made a list of 30 under 30 African entrepreneurs. They are described as the billionaires of tomorrow who will create the jobs and wealth that the continent need.
Nigerian Affiong Williams, Founder of Reel Fruits is on the list!
After working for a small business incubator in South Africa, Affiong Williams returned to Nigeria to set up the snack and beverage company.
Launched in 2012, with an initial investment of 100,000 US dollars, Afiong’s business has grown to employ 17 people.
Reel fruits is an award-winning brand winning both an international women in business competition in Netherlands, as well as an SME Exhibition (creative focus) in Lagos, Nigeria.
Although the fruits are dried in Ogun State, Reel Fruits packages the fruits and distributes the products to various stores across the country.
The first product is a range of dried fruit snacks and nuts. The products are currently stocked in over 80 stores in Nigeria
Williams is trying to expand her business into the lucrative airline market.
The company exports some of its product to West African countries and plans to export to Europe and the United States in future. They are also working on plans to find a 600,000 U.S. dollar investment to build a bigger plant this year that will see them grow, their own fresh fruits.
“Well, I was actually attracted to the sector for a number of reasons. Firstly, I believe there is untapped opportunity in processing and value addition of raw materials and I also believe it’s a very budding sector, there is a lot of opportunity as well as the job creation which I think is quite important to me as an entrepreneur,” Affiong said during an interview with Africa news.com
The company has a range of five products which include mango, pineapple, cashew, banana and coconut with prices ranging from N150 to N400.
Thirty  years old Affiong Williams is looking to make Reel Fruits a big player in the agribusiness.