African farmers get platform to sell produce directly to buyers worldwide

Selina Wamucii, the platform that helps businesses from anywhere in the world to buy and import food & agricultural produce from any African country has announced that it is opening up its platform to organized farmers groups and cooperatives to sell or export directly to markets worldwide. Selina Wamucii is a platform that helps businesses […]

Selina Wamucii, the platform that helps businesses from anywhere in the world to buy and import food & agricultural produce from any African country has announced that it is opening up its platform to organized farmers groups and cooperatives to sell or export directly to markets worldwide.

Selina Wamucii is a platform that helps businesses from anywhere in the world to easily source, buy or import food & agricultural produce from any African country with ease. It simplifies sourcing, payments, and logistics while guaranteeing trust for buyers and producers.

“Selina Wamucii now welcomes farmer groups, associations, processors and cooperatives based in any African country to sign up by visiting selinawamucii.com and start selling their produce directly to a large selection of interested buyers from around the world who are already using our platform,” John Oroko, the company’s CEO said in a statement..

Farmers can sell directly on the Selina Wamucii platform as registered, organized groups.  The platform enables farmers to control the entire process from growing, harvesting to supplying directly to local markets right in their countries, within Africa (intra-Africa)  or even export directly by themselves to any market worldwide.

Among the requirements for farmers to sign up is that the farmers need to be organized in groups of active members with the group having a clear leadership structure in place.

“At Selina Wamucii, we believe all farmers and other producers should be seamlessly connected to markets anywhere in the world regardless of geographical limitations, size of farm, facilities or resources. That’s why we’re building the first truly Pan-African platform for food and agricultural produce. The platform uses technologies including artificial intelligence, data, and algorithms to streamline the extremely fragmented agricultural supply chains across entire Africa,”  John Oroko, the CEO added.