Africa’s e-commerce revenue hits $40bn as Black Friday begins

E-commerce in Africa continues to grow, with the market projected to reach over $40 billion in revenue by 2025, Jumia Nigeria has said.  Jumia in a report released on Wednesday said mobile-first consumers are driving this growth, supported by improved logistics, fintech solutions, and trust in digital platforms.  “These trends reinforce Jumia’s role in shaping […]

E-commerce in Africa continues to grow, with the market projected to reach over $40 billion in revenue by 2025, Jumia Nigeria has said. 

Jumia in a report released on Wednesday said mobile-first consumers are driving this growth, supported by improved logistics, fintech solutions, and trust in digital platforms. 

“These trends reinforce Jumia’s role in shaping Africa’s e-commerce landscape”, the report said. 

Meanwhile, Jumia Nigeria said it has kicked off its Black Friday campaign tagged “Do Pass Yourself,” running from October 31 to November 30. 

In a statement on Wednesday, Jumia said the month-long event promises special discounts, exclusive brand deals, and an immersive shopping experience across fashion, beauty, electronics, home, and more.

“This year’s festival will feature top international and local brands including Nivea, Xiaomi, Itel, Skyrun, Silvercrest, AEON, Poco, Oraimo, Binatone, Ecoflow, Hithium, Diageo, Ledrop, among others. Shoppers can expect flash sales, games, treasure hunts and more”, the statement said.

 

 

 

First introduced to Africa in 2014, Jumia was one of the pioneers to bring the Black Friday concept to the continent, helping to establish November as the most exciting month for digital retail across the continent.

 

 

 

“Black Friday is more than just a sale, it’s a celebration of the African consumer. Over the past thirteen years, we’ve built an ecosystem that gives shoppers access to trusted brands at unbeatable prices, supported by reliable delivery and secure payments. This year, we’re raising the bar again, offering our customers even more value and convenience throughout the month. We have built this shopping festival entirely around our customers’ needs,” Temidayo Ojo, CEO, said.