AFRIMA promises ‘great spectacle’

In partnership with the African Union Commission (AUC), AFRIMA will be rewarding excellence in the continental music and media industry at the main awards ceremony.A release stated that preceding the ceremony in the morning will be the African Music Summit themed ‘Reviving the Business of Music in Africa.’ The summit is a platform for African […]

In partnership with the African Union Commission (AUC), AFRIMA will be rewarding excellence in the continental music and media industry at the main awards ceremony.
A release stated that preceding the ceremony in the morning will be the African Music Summit themed ‘Reviving the Business of Music in Africa.’ The summit is a platform for African and global music industry stakeholders to network and deliberate on how the music industry can be nurtured and structured to be a major contributor to national and continental economies.
Thirty trophies will be given to winning recipients who will also receive AFRIMA Legend Awardee and the African Entertainment/Music Journalist of the year. To spice up the proceedings will be sizzling performances from some of Africa’s top artistes and bands.
Delani Makhalima, an AFRIMA juror from Zimbabwe, said: “There is so much excitement in store for guests who attend both the Africa Music Summit and AFRIMA main award ceremony. The summit provides ample opportunity for robust and strategic deliberations on developing the African music industry to compete with the better developed industries around the globe.”
He added that: “When we are done with the vital intellectual aspect of the event calendar, all attention turns to the glamourous, star-studded, cultural concept award ceremony for a fitting finale to the last weekend in 2014.
“AFRIMA is eager to welcome our African music stars from within and outside the continent, officials of the African Union Commission, members of the International Committee of AFRIMA and special guests.”
Set to deliver a world-class event, organisers stated that part of the ceremony’s programme will pay tribute to lives affected by the Ebola Virus Disease (EVD) in some West African states and terrorist insurgency in northern Nigeria, Somalia and part of Kenya – both disturbing trends had necessitated the rescheduling of the award ceremony.