Agency unveils 2024 media facts book covering 23 African markets

mediareach OMD, a leading media agency network in West and Central Africa, has released the 2024 edition of its annual Media Facts Book, a comprehensive reference publication offering media and marketing insights across 23 countries in the region. Published since 2001, the Media Facts Book has become a key resource for advertisers, marketers and communication […]

mediareach OMD, a leading media agency network in West and Central Africa, has released the 2024 edition of its annual Media Facts Book, a comprehensive reference publication offering media and marketing insights across 23 countries in the region.

Published since 2001, the Media Facts Book has become a key resource for advertisers, marketers and communication professionals seeking data to support media planning and strategic decision-making in Africa’s rapidly evolving media environment.

According to the company, the latest edition provides updated analyses of media consumption habits, advertising expenditure trends, digital transformation, audience behaviour and economic indicators shaping the media sector across the region.

“Our commitment has always been to provide data-driven insights that empower brands and businesses to make informed decisions,” said Stephen Onaivi, Managing Director of mediareach OMD (West and Central Africa). “The 2024 Media Facts Book goes beyond statistics. It tells the story of a vibrant, evolving media ecosystem across our region.”

The publication highlights opportunities and challenges within West and Central Africa’s media landscape and aligns with mediareach OMD’s mission to connect local market dynamics with global best practices.

The 2024 Media Facts Book is available to partners, clients and industry stakeholders, and can be purchased through the company’s website.