Alternative Bank unveils Gold Reward for customers

  The Alternative Bank (Altbank) has launched a new campaign that allows users to earn real Gold simply by transacting through its innovative digital banking platform, Altbank. The campaign, tagged Altbank Gold Rewards, will run until the end of 2025 and aims to promote awareness and adoption of the bank’s mobile application, while rewarding users […]

 

The Alternative Bank (Altbank) has launched a new campaign that allows users to earn real Gold simply by transacting through its innovative digital banking platform, Altbank.

The campaign, tagged Altbank Gold Rewards, will run until the end of 2025 and aims to promote awareness and adoption of the bank’s mobile application, while rewarding users with tokenized Gold for performing routine financial transactions.

The bank, in a statement, stressed that for every interbank transfer to other financial institutions made through the Altbank app, users automatically receive one gold token, equivalent to 25 micrograms of Gold.

The director, Digital Business and Innovations, Mohammed Yunusa described the initiative as user-centric, saying it is aimed at redefining the country’s banking landscape

“This is not your typical loyalty program. We are literally putting real value in the hands of our users, one transfer at a time. The goal is to create a direct, tangible benefit for simple actions people are already doing, sending money,” he said.

The statement added that these tokens accumulate in the user’s in-app wallet and can be liquidated into Naira at the prevailing market rate for Gold on the day of liquidation.

According to the bank, the initiative is part of its wider strategy to attract financially and digitally savvy users who are looking for more value and long-term benefits from their banking relationships.

“It is an unusual proposition in a market dominated by airtime giveaways, cashback offers, and discounts,” the statement reads.