Are you a good salesman?

The word ‘salesman’ conjures a mental image of someone at the door/phone or the internet trying to sell you something. We believe salesmen are folks who work in the sales and marketing department. We are all into sales. Everyone has something to sell, ranging from goods, services, opinions, ideas, beliefs etc. We all need to […]

The word ‘salesman’ conjures a mental image of someone at the door/phone or the internet trying to sell you something. We believe salesmen are folks who work in the sales and marketing department.
We are all into sales. Everyone has something to sell, ranging from goods, services, opinions, ideas, beliefs etc. We all need to persuade someone. It happens everywhere – in organisations, businesses, marketplace, homes, schools, places of worship, political rallies, you name it. Someone is trying to persuade someone; someone is selling.
Most start-ups, small and medium business owners believe their biggest challenge is raising capital. As important as capital, ideas and products are, if you are not making sales, you are soon out of business. Banks prefer giving money to someone making good sales than one who does not, no matter how beautiful your business plan.
Best sellers are not necessarily the best products in the market. They are ones that sell the most. You need to know how to sell or have someone in your team who does. Your selling skill may be a better indicator of future success than product development or fund raising skills. This is one critical area you need continuous improvement.
The salesman is not that guy/lady with a fitted suit and weather beaten briefcase. It is me and you. The better a salesman you become, the better results you get both at the marketplace and at home.
Usiere Uko is author of Practical Steps to Financial Freedom & Independence and can be reached at [email protected], www.financialfreedominspiration.comtwitter @usiere