Atunda Entertainment, Tanzania partner on art, tourism

Nigeria’s Atunda Entertainment is partnering with the Tanzanian government in an attempt to transfer artistic and creative technology via the project – ‘East, West African Amalgamation Through Art and Tourism.’ Tanzanian High Commissioner to Nigeria, Daniel Njoolay and his Nigerian partner and brain behind Atunda Entertainment, Dr. Wale Akinboboye, who unveiled the project in Abuja […]

Nigeria’s Atunda Entertainment is partnering with the Tanzanian government in an attempt to transfer artistic and creative technology via the project – ‘East, West African Amalgamation Through Art and Tourism.’
Tanzanian High Commissioner to Nigeria, Daniel Njoolay and his Nigerian partner and brain behind Atunda Entertainment, Dr. Wale Akinboboye, who unveiled the project in Abuja said the project involves movie production and musical concert, which will bring together, major players in the creative industry from both Nigeria and Tanzania.
Njoolay said the Memorandum of Understanding has been signed by both parties.
He said: “At the end of each production, musical acts, both established and emerging ones will be brought together to feature at the premiere. Beginning from Nigeria, the artistes will be hosted by the Chief Executive Officer of La Campagn Tropicana Beach Resort, Dr. Akinboboye, where they would be expected to come up with a movie that captures Nigerian cultures and themes.”
The movie, which will feature artistes from both countries will premiere in Tanzania with performances from Nigerian and Tanzanian musical acts at the 65,000 capacity stadium in Tanzania.
The second phase of the production is expected to take place in Tanzania after which the team will return to Nigeria to premiere the work for premiering with Tanzanian artists billed to equally perform in Nigeria alongside Nigerian artistes.
Chronicling the events that led to the concept and its benefit to both countries, Njoolay, said Nigeria ranked among major movie-makers in the world, but motion picture in Tanzania still lacks the necessary skills and expertise and would benefit in the area of technological transfer in the arts and creativity.
He said: “Our movie stars still lack the skill. It will be a form of technology transfer when we bring artistes to come and perform jointly with artists in Nigeria.
He said the Tanzanian government, through the Ministry of Culture is deeply involved in the project, which will kick off August 1st, and would be committing funds to it.
The envoy said with Tanzania rated second best tourist attraction in the world after Brazil, the project would serve as an opportunity for both countries to further open their tourism potentials.
He said Joyce Fisoo, a director at the Tanzania Film Board was already in Nigeria to meet his Nigerian counterparts.
In his remark, Akinboboye said Nigeria’s strength is her creativity.
“We are number one in Africa in terms of movie and music. But how much value have we added to the continent? The people that play and love together will live longer together.”
Akinboboye, speaking on how little Nigerians know of Tanzania’s tourism potentials said:  “I believe strongly that if Tanzania can be number two in the world for tourism, the project can only explore and enhance both nation’s tourism industries. Let us go to East Africa and develop their movie industry,” Akinboboye said.
The maiden film, ‘Pride’ is a one hour 30 minute-production which will be shot in Tanzania before being premiered in Nigeria.