BIC Art Master contest set to reward African talents

African artists would be competing for a prize of $1,000 in the BIC Art Master Africa 2019 competition rewarding talent and creativity. The first edition of the programme was first held in South Africa in 2017 and 2018 but the competition has been extended to cover all African countries. Following the success of the campaign […]

African artists would be competing for a prize of $1,000 in the BIC Art Master Africa 2019 competition rewarding talent and creativity.

The first edition of the programme was first held in South Africa in 2017 and 2018 but the competition has been extended to cover all African countries.

Following the success of the campaign in South Africa, BIC, a leading global stationery brand, decided to expand the competition to include all African countries.

Artists residing in Africa were given the opportunity to submit up to three pieces of art on the competition’s site, bicartmaster.com <http://bicartmaster.com/> until the 31st of October, for a chance to be titled BIC Art Master Africa champion.

The platform has been open for the public to vote for their favourite artwork during this entire month of November.

Country Business Development Manager, Yemi, Ojo, revealed that BIC was originally founded on one hero product, BIC’s Cristal ballpoint pen, that served as an essential tool for people everywhere.

He said: “As we expanded our range of ballpoint pens, we saw consumers around the world redefine how they used our signature blue ink. BIC Art Master was born from our connection with art and creativity with the objective to create a platform that recognizes local talent around Africa.”

The competition will recognize two winners at a special award this December, including a ‘BIC Art Master Africa 2019’ winner and a ‘People’s Choice 2019’ prize winner.

The competition’s champion will be selected by a panel of experts including Ghanaian artist and sculptor, Enam Bosokah; professor and designer, Hein Liebenberg; renowned artists and interior designer, Valerie Manouvrier; professional curator and art advisor, Herve Mikaeloff; and avid art enthusiast and collector and member of BIC’s founding family, Geoffroy Bich.

The winner will receive a $1,000 cash prize, a personalized digital gallery space, and a chance to be featured as part of BIC’s art collection, La BIC Collection.

The ‘People’s Choice’ prize winner will be selected based on the highest number of votes received by the public and will be granted a cash prize of $500 as well as a BIC Artistry Kit.

BIC Art Master Africa 2019 will also recognize consumers who engage with the competition by selecting one ‘Lucky Voter’ of those that voted on its website and one ‘Lucky Influencer,’ from those who posted about the competition on social platforms using the #BICArtMaster hashtag.

Both winners will be selected at random and will receive a prize worth $250 each.