BMW, the “No.1 luxury car maker of 2010”

For BMW India is the third potential market for its growth after China which have 80 percent growth rate. India and Korea has the equal level of growth possibilities, said BMW’s India President. He added that the company’s net sales volume in India stood at 4200 units in 2010, which proved to be an exceptional […]

For BMW India is the third potential market for its growth after China which have 80 percent growth rate. India and Korea has the equal level of growth possibilities, said BMW’s India President. He added that the company’s net sales volume in India stood at 4200 units in 2010, which proved to be an exceptional year and difficult to repeat in coming years.

For BMW, 2010 is the second consecutive year for securing the top slot in the luxury car segment, though he hinted that the growth rate in coming days may witness a fall. Yet BMW is receiving good number of orders which makes the company hope to retain its supremacy. The position in the camps of Mercedes-Benz stood not inferior as it has fetched the sales volume of 5819 units in 2010 against its previous year. This made a growth of 80 percent thanks to the movements of its E-class model with 2490 units, C-class securing 2070 units and its SUV dragging 523 units.

For Mercedes, 2010 proved to be the ever best in terms of its sales history in India. Whereas Audi’s sales figures stood at 3003 units in 2010 which too meant a growth of 81 percent from its previous year’s performance. The Director for Audi India said the company is proud to have achieved this feat which is the exceptional note for the third consecutive year of its presence in India. Based on this growth rate, Audi aims to secure a growth of 50 percent in 2011 making an aggressive product ranges and new launches which may include Audi 8 sedan and refined versions of A6 and A7.

Culled from www. living.oneindia.in