British Council partners First Bank for creative industries

The programme, to be run in association with Generational Voices (GenVoices), aims to gather ideas on development strategies for the sector and reinforce young people’s capacity to participate and lead policy and sector development using digital platforms. Tagged  ‘GenTalks Creative: Growth Strategies for the Nigerian Creative Economy”, the project will crowd source growth ideas online […]

The programme, to be run in association with Generational Voices (GenVoices), aims to gather ideas on development strategies for the sector and reinforce young people’s capacity to participate and lead policy and sector development using digital platforms.
Tagged  ‘GenTalks Creative: Growth Strategies for the Nigerian Creative Economy”, the project will crowd source growth ideas online and collect these into a series of face-to-face events with participation from key Nigerian Creative Industries stakeholders and young people interested in the growth of the sector.
 The project will generate a green paper which will map out recommendations for the growth of the sector in Nigeria and be used to advocate a more supportive policy framework for the sector in Nigeria.
Commenting on the partnership, Director Arts British Council, Ms. Ojoma Ochai, stated that “the Creative Industries in Nigeria with its existing comparative advantage and market appeal in fashion, music, film and other creative sectors presents a huge untapped opportunity that Nigeria needs to harness.”
She added that, “when you consider that the UK creative economy generates 8 Million pounds per hour for the UK economy’, you can begin to understand the scale of potential we are talking about.”
 Also speaking, the Head, Marketing and Corporate Communications, FirstBank, Folake Ani-Mumuney said the initiative is a demonstration of the bank’s continued support for the development of the Nigerian creative arts industry, as well as the preservation of the country’s rich cultural heritage which would create employment opportunities and sustainable value chains within the industry.
 Leader of the project, Mr. Reginald Bassey said, “Nigeria is yet to reap the immense potentials that lies within the industry, particularly in the digital age when content can be delivered through various media,”.