BUA Cement to reward consumers with cash gifts, cars, others

  BUA Cement has launched a lotto promo to reward some of its loyal customers with cash prizes, cars and others for patronizing their brand. The promo, which was launched yesterday, was christened ‘King Promo’ to reward loyal end-users and sustain sales of its cement products. Speaking at the event yesterday, BUA’s Director of Sales […]

 

BUA Cement has launched a lotto promo to reward some of its loyal customers with cash prizes, cars and others for patronizing their brand.

The promo, which was launched yesterday, was christened ‘King Promo’ to reward loyal end-users and sustain sales of its cement products.

Speaking at the event yesterday, BUA’s Director of Sales and Marketing, Nasiru Ladan Bashir, said the objective of the promo was to reward its loyal customers and to sustain sales during the period of low demand as well as improve its brand visibility.

“In terms of eligibility, all the users of BUA cement are encouraged to buy our product during the period of the promo which ends in October. Those exempted are the staff of BUA, their relatives, vendors and all those that have a role to play in the organization of this sales promo,” he said.

He added that its users should expect more promo in the near future, saying “we will come up with so many promos that will address different stakeholders in our value chain, so everybody is going to benefit from BUA Cement activities.”

On his part, the Chief Finance Officer of BUA, Jacques Perkison, said the promo is a way to support its customers.

“It is important to have them loyal to us and in line with the future expansion of the company. We need to ensure that our customers are going to continue with us and reward them. We want to use this to sustain our sales and continue to build our brand awareness.”