Build a proper reputation to be effective in your job, NIPR urges new inductees

President, National Institute of Public Relations (NIPR), Ike Neliaku, has insisted that a public relations executive must build a good reputation for the message delivered to be effective. Speaking yesterday in Abuja when the Institute inducted 421 members, he emphasized that the most important aspect of their job which they should work on is to […]

President, National Institute of Public Relations (NIPR), Ike Neliaku, has insisted that a public relations executive must build a good reputation for the message delivered to be effective.

Speaking yesterday in Abuja when the Institute inducted 421 members, he emphasized that the most important aspect of their job which they should work on is to build a positive reputation.

He said a good public relations executive must always act on facts rather than logic to enable the public have confidence in whatever is said.

He said when a good image of an organization or nation is well showcased it helps to attract foreign aids, foreign investors who come to help improve the economy and development of the country.

Neliaku insisted that visibility was not victory, hence, advised them not to speak just to be visible and noticed but make a positive impact.

“That’s why we talk about reputation. That’s why we say that reputation is a core asset. Don’t joke with it,” he insisted.

On his part, former commissioner for information, Akwa Ibom state, Ini Ememobong urged the inductees to take their membership of the institute as a professional recognition and responsibility.

“You are now certified to practice, and it gives you an edge over non-members,” he said.

As a member of the institute, he said the institute would build them up professionally and empower them with good qualities that would affect every other part of their lives.

“The practice of public relations is not just a profession; it will soon become a way of life for you,” he said.