CBN, NITDA, CCC emerge 2026 IPRA Golden World Awards finalists
The Central Bank of Nigeria (CBN), National Information Technology Development Agency (NITDA), and Centre for Crisis Communication (CCC) have been shortlisted for the 2026 International Public Relations Association (IPRA) Golden World Awards (GWA). The shortlisted entries executed by Image Merchants Promotion Limited (IMPR) include ‘Reclaiming Public Trust in Nigeria’s Central Banking’ (CBN), and ‘AI for […]
The Central Bank of Nigeria (CBN), National Information Technology Development Agency (NITDA), and Centre for Crisis Communication (CCC) have been shortlisted for the 2026 International Public Relations Association (IPRA) Golden World Awards (GWA).
The shortlisted entries executed by Image Merchants Promotion Limited (IMPR) include ‘Reclaiming Public Trust in Nigeria’s Central Banking’ (CBN), and ‘AI for Crisis Communication: From Study to Strategy’ (NITDA and CCC).
The nominations—within the Corporate Communication, AI for Crisis Management, and Publication categories—advanced to the final round of the global competition, where they will be evaluated by an international jury of communication experts.
The CBN entry spotlights a strategic communication programme designed to rebuild public confidence in Nigeria’s apex bank following sweeping monetary and foreign exchange reforms introduced under Governor Olayemi Cardoso.
The campaign repositioned the CBN as a transparent, reform-driven institution through structured Monetary Policy Committee (MPC) briefings, stakeholder engagements, investor relations, media management, and international advocacy.
Implemented by the Hakama Sidi Ali-led Corporate Communications Department, the initiative sought to close communication gaps around monetary policy decisions while strengthening domestic and international trust in Nigeria’s economic reform.
The documentation cited improvements in investor sentiment, rising foreign reserves, exchange rate stability, inflation moderation, and Nigeria’s successful return to the Eurobond market as outcomes supported by a coherent communication strategy.
The NITDA-CCC entry focuses on the Crisis Communication Hub (CCHub), a new national platform that emerged from a 107-page empirical research project on Artificial Intelligence and crisis communication conducted by IMPR CEO, Yushau A. Shuaib.
The research thoroughly examined the risks and opportunities of AI-driven communication technologies and recommended a coordinated national framework to combat misinformation, disinformation, and digital threats.
Its findings led the CCC to convene the First National Symposium on Digital Innovations in Crisis Communication. The forum endorsed CCHub, which now functions as a multi-stakeholder mechanism for monitoring fake news, harmful narratives, fact-checking, and crisis response.
Winners of the 2026 IPRA GWA will be announced in September at a ceremony in Athens, Greece. The prizes are one of the most respected in PR, celebrating campaigns that demonstrate innovation, measurable impact, creativity, and the highest professional standards.
This latest recognition further elevates Nigeria’s profile in global public relations practice. IMPR won a Golden World Award in 2025 for a campaign executed for the Nigeria Customs Service (NCS), alongside other international honours, including the SABRE Africa Awards.