Chimamanda :The new face of Boot No 7

Award-winning writer and vocal feminist speaker Chimamanda Ngozi Adichie is the new face of Boots No7 make-up. Her debut campaign launch for Boot is slated  to starts tomorrow (Friday). Boots is a UK  pharmacy-led health and beauty retailer. In Vogue’s November 2016 Real Issue, in “The New Face Of Beauty: You”,  Adiche said of the […]

Award-winning writer and vocal feminist speaker Chimamanda Ngozi Adichie is the new face of Boots No7 make-up.

Her debut campaign launch for Boot is slated  to starts tomorrow (Friday).

Boots is a UK  pharmacy-led health and beauty retailer.

In Vogue’s November 2016 Real Issue, in “The New Face Of Beauty: You”,  Adiche said of the campaign: “I think much of beauty advertising relies on a false premise – that women need to be treated in an infantile way, given a ‘fantasy’ to aspire to… Real women are already inspired by other real women, so perhaps beauty advertising needs to get on board.”

Adichie  is a Nigerian novelist, nonfiction writer and short story writer.

Adichie has been called "the most prominent" of a "procession of critically acclaimed young anglophone authors that is succeeding in attracting a new generation of readers to African literature".

Some of her literary work include; Purple Hibiscus,  Half of a Yellow Sun,  The Thing Around Your Neck,   We Should All Be Feminists, and so on.

She is very vocal about issues on feminism and has a TED talk on such issues that has long gone viral.