Cititrust wins African Financial Brand at BAFI awards
A Pan-African financial and investment firm, Cititrust Holdings Plc, has won the “African Financial Brand of the Year” at the 2021 BusinessDay Bank and other Financial Institutions (BAFI) Awards in recognition of its consistent effort as a resolute African brand expanding on the continent with business offices operating in at least 12 countries. Cititrust beat […]
A Pan-African financial and investment firm, Cititrust Holdings Plc, has won the “African Financial Brand of the Year” at the 2021 BusinessDay Bank and other Financial Institutions (BAFI) Awards in recognition of its consistent effort as a resolute African brand expanding on the continent with business offices operating in at least 12 countries.
Cititrust beat other contenders to clinch the award in a well-attended ceremony comprising of bank Chief Executive Officers (CEOs), captains of industries, and senior financial executives last weekend.
At the 2019 and 2020 editions of BAFI, Cititrust was recognised as the “Investment Holding Company of the Year”.
The Group Chief Executive of Cititrust, Mr Yemi Adefisan, who received the award on behalf of the company, expressed delight at the recognition from BusinessDay.
He said, “This award marks another milestone for Cititrust Holdings Plc and is a testament of the resilience and diligent execution of the firm’s strategic initiatives on customer service. Being recognised as African Financial Brand of the Year complements our commitment to improving efficiencies, service quality, and innovation.
“I, therefore, dedicate it to our growing loyal corporate and retail customers, who are our essence. We will continue to impact lives through our services, as well as funding to individuals, businesses, and governments.”
Mr. Adefisan, who noted that the firm remained focused to change the narrative of financial services in Africa, said, “Even though Africa’s economic landscape has been unpredictable in recent times, which resulted in a recession in Nigeria and some of Africa’s best-performing economies, the firm still found its rhythm and excelled.”