Coca-Cola Nigeria relaunches ‘Share A Coke’ campaign

Coca-Cola Nigeria has relaunched its ‘Share A Coke’ campaign after over a 10-year hiatus. Speaking at the event, Mariam Khan, General Manager of Coca-Cola Nigeria, described Share A Coke as the return of the most loved campaign for Gen Zs. According to her, the relaunch campaign was aimed at fostering the drive to celebrate the […]

Coca-Cola Nigeria has relaunched its ‘Share A Coke’ campaign after over a 10-year hiatus.

Speaking at the event, Mariam Khan, General Manager of Coca-Cola Nigeria, described Share A Coke as the return of the most loved campaign for Gen Zs.

According to her, the relaunch campaign was aimed at fostering the drive to celebrate the timeless values of sharing, personalization, and community of its consumers.

“This campaign is more than just names on bottles. It’s about creating real connections. When you hand someone a Coke with their name on it, you’re giving them something deeply personal: their identity, their moment, and their story — and that’s what makes Share A Coke so special,” she said.

Yusuf Murtala, Senior Director and Head of Marketing at Coca-Cola Nigeria, highlighted the campaign’s strategic relevance in reconnecting the brand with younger audiences.

“We’re reintroducing a campaign with global heritage and giving it a modern Nigerian pulse.

“By combining personalization, digital interactivity, and community storytelling, we’re creating experiences that people want to share — not just products they want to buy.”

Also, Director of Frontline Marketing at Coca-Cola Nigeria, Valerie Odubogun, emphasised the importance of authentic engagement in every aspect of the campaign.

“Our goal is to ensure that Share A Coke resonates at every touchpoint, from retail shelves to social spaces.

“It’s about sparking conversations, creating smiles, and celebrating the joy that comes from sharing a Coke with someone you care about,” she said.

The launch brought the campaign’s essence to life through interactive installations, creative personalisation zones, and electrifying performances by some of Nigeria’s most celebrated artists, including Wande Coal, Odumodu, Falz, Shody, D.J Shawn, and Rybeena.

Guests were encouraged to locate and personalise Coca-Cola bottles bearing their names or those of loved ones, creating moments of joy and connection captured in photos and videos shared across social media platforms.

The event also featured an engaging digital activation where attendees scanned QR codes on specially marked bottles to generate personalised “Share A Coke Memory” digital keepsakes.

The experience seamlessly blended nostalgia with innovation, showcasing Coca-Cola’s ability to evolve with its audience while preserving the emotional connection that defines the brand.