Connect Market CEO tells Nigeria’s tech experts to ‘think big’

Chief Executive Officer Connect Marketing Services Limited has challenged business owners in Ikeja Computer Village, Nigeria’s largest technology market cluster, to start thinking out of the box if they hope to scale up in today’s competitive business landscape. Mr. Tunji Adeyinka said business leaders in “Otigba”, should start to innovate if they still want to […]

Chief Executive Officer Connect Marketing Services Limited has challenged business owners in Ikeja Computer Village, Nigeria’s largest technology market cluster, to start thinking out of the box if they hope to scale up in today’s competitive business landscape.
Mr. Tunji Adeyinka said business leaders in “Otigba”, should start to innovate if they still want to remain relevant in the technology business.
He gave the advice in a thought leadership keynote presentation, “Small is Unsafe” delivered at Technology Times Breakfast Meeting, which was attended by business leaders from Ikeja Computer Village.
The event also witnessed the official unveiling of Computer Village Expo 2015 (CVE ‘15); an annual showcase event of Nigeria’s largest technology market inspired by Technology Times to connect buyers and sellers of consumer technology under one roof on December 9-12, 2015.
According to the CEO of Connect Marketing, “no matter how small or big the market we operate in, there is always a fight where the big always overpower the small.’’
According to Mr. Adeyinka, “it is important for business people to have a conceptual framework for competition where you devise a market strategy on how best you can compete in your market space.’’