Contents, audience measurement greatest challenges of TV in Nigeria- Lai Mohammed

The Minister of Information and Culture, Alhaji Lai Mohammed has identified contents and the lack of objective audience measurement as major challenges that had retarded the growth of TV and advertising industries in the Nigeria. He said this at a dinner to mark the official unveiling of a new PayTv company,  TStv Africa on Sunday […]

The Minister of Information and Culture, Alhaji Lai Mohammed has identified contents and the lack of objective audience measurement as major challenges that had retarded the growth of TV and advertising industries in the Nigeria.

He said this at a dinner to mark the official unveiling of a new PayTv company,  TStv Africa on Sunday night in Abuja.

“With the liberalisation of the industry, content has become very key because content determines which channels are being watched and which are not.

“Another major challenge is how to get an accurate measurement of which channel is being watched and which is not.

“Kenya and South Africa are about one third of our population but they do much better in TV and radio advertisement than us because of their robust audience measurement,” he said.

The minister announced that the National Broadcasting Commission and his ministry would organise a workshop on Nov. 28 to address the challenge of audience measurement.

Earlier, Echefu said that TStv Africa, which had gone through a lot of challenges, was birth to liberalise PayTV in the country, make it affordable to every Nigerian with added values.