Coscharis wins superbrands awards for bmw, landrover

The BMW X3, BMW 5 Series, BMW 7 Series and the Landrover brands are on the stable of Coscharis Motors, an auto company in Nigeria which is a dealer in BMW, Landrover, Jaguar, Ford, MG and Joylong brands of vehicles among others. These awards appear to confirm that BMW and Landrover brands have earned the […]

The BMW X3, BMW 5 Series, BMW 7 Series and the Landrover brands are on the stable of Coscharis Motors, an auto company in Nigeria which is a dealer in BMW, Landrover, Jaguar, Ford, MG and Joylong brands of vehicles among others.

These awards appear to confirm that BMW and Landrover brands have earned the trust of Nigerians and demonstrated their status amongst the strongest performing brands in Nigeria.

BMW and Landrover brands have thus distinguished themselves in the auto category (premium brand segment) meeting the stringent Superbrands criteria as captured in a nationwide consumer survey conducted by Nielson.

The results of this survey as well as the selection from the premium and business-to-business categories were ratified by the Superbrands Nigeria Council, says the Head, Marketing Coscharis Motors, Mr Ifeanyi Nihe.

In a statement made available to Sunday Trust, Nihe said the company has by these awards, joined the elite global family of featured Superbrands.

He said Coscharis Motors is very proud to be honoured by these Awards which it considered as important milestones recognizing the vision of new generation of the auto products while assuring that it will continue to strive to be identified with high quality products that are Award winning.

The company said in as much as Award winning is not new to it, it is very pleased with the Superbrands Awards stating that from the company’s beginning, it has always focused on quality and innovations in both technology and business practice. That focus, it continued, has enabled it to deal on products that match its philosophy.

The statement further said that Coscharis Motors has been encouraged by these Awards to work harder to be associated with value-added products and services.

It is this zeal that has endeared Coscharis Motors which lately has introduced Jaguar,MG and Joylong brands of vehicles to its fleet in addition to the BMW, Landrover and Ford it was known for in the past.

The Superbrands Awards have qualified Coscharis Motors to be listed amongst the 100 strongest brands in Nigeria that will be featured in the Superbrands Nigeria Book/Magazine, be included in the PR and promotional offerings and have the right to use the Superbrands seal.

Superbrands Nigeria, which recognizes vision, leadership and thoroughness, was established in June 2006 with the aim to promote branding excellence in Nigeria and provide a world-class platform.