Customers’ support behind our company’s successes – Dangote

The president of the Dangote Group, Aliko Dangote, has attributed the company’s success to its customer base, while reaffirming the conglomerate’s commitment to strengthening its supply chain, deepening digital capabilities and sustaining customer-driven growth. He made the disclosure in Abuja as he addressed stakeholders at the NASCON 2025 Customers’ Dinner and Awards Night on Thursday  […]

The president of the Dangote Group, Aliko Dangote, has attributed the company’s success to its customer base, while reaffirming the conglomerate’s commitment to strengthening its supply chain, deepening digital capabilities and sustaining customer-driven growth.

He made the disclosure in Abuja as he addressed stakeholders at the NASCON 2025 Customers’ Dinner and Awards Night on Thursday 

NASCON Allied Industries Plc, a subsidiary of Dangote Industries Limited, is a Nigerian company and manufacturer of refined salt and Dangote classic seasonings. 

As a group president overseeing a diversified conglomerate operating across multiple markets and consumer segments, Dangote stressed that customer partnerships remained central to the group’s business model.

“As a group president, I have the privilege of overseeing the diversified group operating across multiple markets, brands and consumer segments. Despite this diversity, our principle unites all our operations. Strong customers’ partnerships are the foundation of sustainable growth in our group,” he said.

He noted that the group had undergone significant transformation in recent years, expanding manufacturing capacity, strengthening its brand portfolio and modernising distribution systems.

“Over the past several years, our group has evolved significantly. We have expanded our manufacturing capacity, strengthened our brand portfolio and modernised our go-to-market systems. Each of these milestones was influenced by customer needs and market realities,” he said.

Dangote acknowledged the role of distributors and trade partners in supporting product launches and market expansion, especially during difficult macroeconomic conditions.

Speaking earlier at the event, the hairman of the Board of NASCON Allied Industries Plc, Mr Olakunle Alake, said the company’s long-term growth depended on deep customer partnerships and consistent market execution in an increasingly competitive FMCG landscape.

Alake described the event as “both symbolic and strategic,” noting that it publicly affirms customer service as a core value while reinforcing collaboration as the basis for expansion.

Speaking on behalf of the 50 customers that were honoured, Ali Balarabe commended the board, management and staff of the company for their exceptional service and dedication. 

Balarabe, who was rewarded with a 20-tonnage truck and cash credit, expressed appreciation for the recognition, noting that it reflects the company’s commitment to excellence.