Dangote retains title as Africa’s most admired brand
Dangote Industries Limited has once again been recognised as Africa’s Most Admired African Brand, marking its eighth consecutive year at the top of the prestigious Brand Africa rankings. The recognition was announced during the unveiling of the 16th annual Brand Africa 100: Africa’s Best Brands report in Addis Ababa, Ethiopia. The survey, regarded as the […]
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Dangote Industries Limited has once again been recognised as Africa’s Most Admired African Brand, marking its eighth consecutive year at the top of the prestigious Brand Africa rankings.
The recognition was announced during the unveiling of the 16th annual Brand Africa 100: Africa’s Best Brands report in Addis Ababa, Ethiopia.
The survey, regarded as the continent’s most comprehensive consumer-driven brand assessment, covered 30 countries representing over 85 per cent of Africa’s population and economic output.
In the 2026 rankings, Dangote emerged as the most admired African brand in the aided recall category, ahead of MTN and Vodacom. The conglomerate also secured second place in spontaneous brand recall, trailing MTN while ranking ahead of Trade Kings.
Further reinforcing its leadership position, Dangote retained its status as Africa’s Most Admired Industrial Brand and was ranked the leading African brand contributing to a better Africa.
The company outperformed notable brands including MTN, DStv, Shoprite/Checkers and Trade Kings in the category, reflecting its impact on industrialisation, employment generation, economic development and sustainable growth across the continent.
The latest rankings underscore Dangote’s growing influence as one of Africa’s most recognisable corporate brands. Its extensive investments span key sectors such as cement, fertiliser, petrochemicals, energy, sugar, salt, packaging and logistics.
According to Brand Africa, locally owned brands continue to face strong competition from international players. Although African brands recorded a slight improvement in recognition, they accounted for only 15 per cent of the continent’s 100 most admired brands, highlighting the continued dominance of foreign brands.
Commenting on the findings, Brand Africa Founder and Chairman, Thebe Ikalafeng, stressed the importance of supporting indigenous brands to drive economic transformation across the continent.
In another significant recognition, Dangote Industries’ Group Chief Branding and Communications Officer, Anthony Chiejina, was named to the inaugural Africa CMO 100 (ACMO100) list.
The initiative recognises outstanding marketing, branding and reputation management professionals shaping Africa’s business landscape.
Chiejina was among only 20 executives selected from West Africa and one of 17 Nigerians included on the list. The selection was based on independent research assessing leadership influence, industry impact and contributions to brand growth across the continent.
The latest honours add to Dangote Industries’ growing list of achievements. In 2025, the company was inducted into the Brand Africa Hall of Fame in recognition of its consistent ranking among Africa’s most admired brands over the years. Its President and Chief Executive, Aliko Dangote, also received a Lifetime Achievement Award for his contributions to industrialisation and the development of one of Africa’s most successful indigenous enterprises.