Dettol targets 6m kids for hygiene services by 2025

Dettol Nigeria is working towards impacting six million children with hygienic habits by 2025. The Marketing Director (MD) of Reckitt for Sub-Saharan Africa, Tanzim Rezwan, disclosed this in Abuja during the commemoration of the Global Handwashing Day organised by Dettol Nigeria in collaboration with the Federal Ministry of Water Resources. 2023: FCT natives review charter […]

Dettol Nigeria is working towards impacting six million children with hygienic habits by 2025.

The Marketing Director (MD) of Reckitt for Sub-Saharan Africa, Tanzim Rezwan, disclosed this in Abuja during the commemoration of the Global Handwashing Day organised by Dettol Nigeria in collaboration with the Federal Ministry of Water Resources.

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Rezwan said with the organisation’s  veritable cache of initiatives such as the Dettol Clean Naija, the introduction of the Hygiene Quest Curriculum and a recent partnership with Wellbeing Foundation Africa, it was well on its way to fulfilling the vision.

He explained that the purpose of the annual Global Handwashing Day, which promotes handwashing with soap as an essential step in illness prevention, was to raise public awareness of the necessity of hand hygiene across the globe.

He further said that over the past eight years, Reckitt Nigeria had through the Dettol brand become a hub of inspirational public health campaigns aimed at revolutionising hygienic habits of Nigerians.

Also speaking, the Minister of Water Resources, Engr Sulaiman Adamu, said that in Nigeria only 13 per cent of the rural population had access as against 25 per cent of the urban population, while the wealthiest households were about four times more likely to have basic hand washing services compared to the poorest households.

Represented by a Director in the ministry, Mrs Elizabeth Ugoh, the minister said the theme for this year’s celebration: “Unite for Universal Hand Hygiene”, was a call to action to build on the progress made from previous years by uniting to ensure hand hygiene access and practice for everyone, everywhere.