Dr. Miryam Dekor Releases The Fractional CMO’s End-of-Year Playbook

As organizations prepare to close out another business year, Dr. Miryam Dekor, Nigeria’s pioneer Fractional Chief Marketing Officer (fCMO), releases a timely and transformative new book titled The Fractional CMO’s End-of-Year Playbook: Aligning Strategy, Spend, and Story for Sustainable Growth. This book addresses a critical question facing marketing leaders today: How can organizations turn the […]

As organizations prepare to close out another business year, Dr. Miryam Dekor, Nigeria’s pioneer Fractional Chief Marketing Officer (fCMO), releases a timely and transformative new book titled The Fractional CMO’s End-of-Year Playbook: Aligning Strategy, Spend, and Story for Sustainable Growth.

This book addresses a critical question facing marketing leaders today: How can organizations turn the lessons and investments of the current year into sharper, data-driven decisions for the next?

Dr. Dekor argues that Q4 is not just about finishing strong, it’s about stepping back to assess impact. What worked? What didn’t? What needs to change before budgets and strategies lock in?

The playbook provides a clear framework for conducting this kind of structured Go-To-Market (GTM) review, enabling CMOs and executives to align marketing strategy, spending priorities, and storytelling for measurable business growth.

“Q4 is not the end, it’s a mirror,” says Dr. Dekor. “This playbook was written to help marketing leaders and CEOs approach year-end like true operators using structure, insight, and foresight to drive sustainable performance.”

Drawing on research from WARC and her own executive experience, Dr. Dekor highlights how brands that plan and invest with clear strategic intent achieve up to 90% greater business growth than those that pursue short-term efficiency.

The book reinforces Dr. Dekor’s mission to champion the Fractional CMO model across Nigeria and Africa, advancing a new approach to marketing leadership that blends flexibility, data, and strategic discipline.

The Fractional CMO’s End-of-Year Playbook is available in print and digital formats through select distributors and online platforms.