Enterprise: ‘Women are often underestimated, but I am pressing on’

Although women are often underestimated in some ventures alongside the dearth of basic infrastructures, Islam Muhammad Dasuki, a veil promoter said she is not deterred, but has focused on achieving success in her veil business. Islam in a chat with our reporter said she started her business ‘OnVeil’ this year with the ultimate goal of […]

Although women are often underestimated in some ventures alongside the dearth of basic infrastructures, Islam Muhammad Dasuki, a veil promoter said she is not deterred, but has focused on achieving success in her veil business.

Islam in a chat with our reporter said she started her business ‘OnVeil’ this year with the ultimate goal of being purchased globally.

The International Relations undergraduate said she learned how to create and design the veils on her own, “before starting the business I sketched random prints or designs which was like a hobby before bringing them to life”.

“The intricacy and delicate touch a veil gives to a woman is not only about religion in my eyes. The attraction drawn to her soft eyes and kind words when all else is covered makes me fall in love with buying veils and now starting my own brand,” she added.

The young entrepreneur, who started with N100, 000 said any business started with the determination to make it a success will always be profitable.

Islam who uses social media platforms to advertise her products says her “target is everyone; I don’t have a specific stand as everyone has a woman in their life”.

The employer of two said, “Most women are underestimated and in real circumstances people feel they can’t do what they set out to do. It can be a struggle, but I don’t let that deter me”. 

She advised youth to be patient and tolerant at all times especially when venturing into a business.

“Don’t start without determination and with tolerance you’ll get through it because you’ll face a lot of challenges along the way,” Islam advised.