Entertainment market so hugely untapped — Shileola

The entertainment industry in Nigeria is such an “extremely large” market which has not been fully tapped, the Chief Executive Officer of Micro Media Group of Companies, Ibironke Shileola has observed. She spoke in Lagos when the group inaugurated the Heritage Mall designed as an entertainment centre which encompasses film production, among others. She said, […]

The entertainment industry in Nigeria is such an “extremely large” market which has not been fully tapped, the Chief Executive Officer of Micro Media Group of Companies, Ibironke Shileola has observed.

She spoke in Lagos when the group inaugurated the Heritage Mall designed as an entertainment centre which encompasses film production, among others.

She said, the ultimate aim is to cash in on the huge potentials in the large entertainment market, saying, “The market is extremely large because we haven’t even taken over 36 states of the federation. If you go to other countries, there is a movie centre nearest to you.”

Ibironke said beside the new venture would provide employment opportunities for both skilled and unskilled youths of the area.

The firm started as a content distribution company before evolving into a film production company and has now fully transformed into an entertainment centre.

She said many residents of Alimosho have been denied access to cinema houses and film centre. “So we want to operate a boutique style. We are not going to be extremely large. We are in your neighbourhood to meet your entertainment needs,” she noted.