Ericsson lists 10 hot consumer trends for 2016

Ericsson in the 5th edition of its annual ConsumerLab reports has presented 10 hottest consumer trends for 2016 and beyond. This year’s report shows consumers believe artificial intelligence (AI) will soon enable interaction with objects without the need for a smartphone screen. In fact, half of all smartphone users expect smartphones to become things of […]

Ericsson in the 5th edition of its annual ConsumerLab reports has presented 10 hottest consumer trends for 2016 and beyond. This year’s report shows consumers believe artificial intelligence (AI) will soon enable interaction with objects without the need for a smartphone screen. In fact, half of all smartphone users expect smartphones to become things of the past within the next five years.
The report also shows that as the adoption of networked technologies moves faster than ever, mass-market use becomes the norm quicker. As a result, the time period when early adopters influence others is now shorter than before. Michael Bj&rn, Head of Research, Ericsson ConsumerLab, says: “Some of these trends may seem futuristic. But consumer interest in new interaction paradigms such as AI and virtual reality (VR), as well as in embedding the internet in the walls of homes or even in our bodies, is quite strong.
“This means we could soon see new consumer product categories appearing – and whole industries transforming – to accommodate this development.”