Experts dissect book on project management

A gathering of industry titans, academics, changemakers and critical stakeholders in the project management and experiential marketing industry have unveiled a new book, ‘Project Management Extraordinaire (PMX)’ to celebrate the 50th birthday of Mr Abiodun Oshinibosi, Project Marshal of Abelinis Limited. The book, described as a “career companion” and “industry bible,” drew glowing reviews from […]

A gathering of industry titans, academics, changemakers and critical stakeholders in the project management and experiential marketing industry have unveiled a new book, ‘Project Management Extraordinaire (PMX)’ to celebrate the 50th birthday of Mr Abiodun Oshinibosi, Project Marshal of Abelinis Limited.

The book, described as a “career companion” and “industry bible,” drew glowing reviews from global experts.

Dr Rotimi Olaniyan, principal lecturer and programme director at Nottingham Business School, UK, and past EXMAN president, said, “This book is rich, practical and highly insightful. It demystifies project execution in experiential marketing, offering wisdom for professionals, students, and brands. It passes the test of invaluable literature—a must-read for anyone serious about mastering their craft.”

Tolu Fadamitan, project manager/product specialist at Dell Technology USA, said the book “demystifies planning, stakeholder management, risk mitigation, and ROI analysis in experiential projects. It’s an eye-opener, showing project management isn’t just for big corporations. The sections on post-project reconciliation and ROI are game-changers.”

Oshinibosi announced all proceeds from the book will fund polio eradication efforts in Nigeria.

“We want to get our friends together to get this book across our target in higher institutions,” Oshinibosi said.

“One person might sponsor 10 copies for students at the University of Lagos, another might pick five for Lagos Polytechnic students,” he explained.

Reacting to his announcement on the proceeds from the sale of the book, Joshua Hassan, Chairman of Nigeria’s National PolioPlus Committee said, “Nigeria bears 30% of global polio cases. Misinformation fuels vaccine hesitancy, but contributions like Oshinibosi’s will save lives. We cannot relent until polio is history.”