FCTA DOAS and the N3bn revenue challenge

The recent appointment of Dr. Baba Gana Adam as the substantive director in charge of the FCTA Department of Outdoor Advertisement and Signage deserves commendation and comments especially as it relates to the reported plans by the new director to generate a revenue of not less than 3 billion naira for the government annually. Baba […]

The recent appointment of Dr. Baba Gana Adam as the substantive director in charge of the FCTA Department of Outdoor Advertisement and Signage deserves commendation and comments especially as it relates to the reported plans by the new director to generate a revenue of not less than 3 billion naira for the government annually. Baba Gana’s appointment came at a time FCTA really needs to have on board competent and well tested hands to help move the organization forward.

Dr. Baba Gana a simple minded and quiet technocrat with wide connection and experience will help to put the new department in an advantage position where its impact will be felt positively by the FCTA, other stakeholders and even the general public.

It has been observed that apart from the herculean task of implementing his vision and mission the determination as the newly appointed director to collect such huge revenue is not a simple job even for an old hand like Baba Gana. But he will do it successfully especially taking into consideration his wide experience, pedigree and antecedence.

Moreover, Baba Gana intends to collect an outstanding debt of over 2.1 billion naira within the next few months, in a place like Abuja where infrastructures and other facilities are available as compared to other places in the country it is expected that advertisers are expected to pay their bills as at when due.

Moreover, with the new approach adopted by the newly appointed director FCTA will certainly be able to get more revenue from this area especially with Baba Gana’s decision to work hand in hand with the six area councils in the FCT. I believe that with strict adherence to due process by all stakeholders the DOAS department will certainly be able to not only generate more revenue but to implement its vision and mission of making advertisement and signage more popular and legitimate in all ramification. Apart from this issue, Baba Gana intends to tackle the illegal placement of advertisement  as well as the related issue of inadequate publicity on the whole matter within the FCT.

John Mbaya sent this from Abuja