FG, Jumia seal deal on e-commerce, digital inclusion
The Federal Government has sealed a deal with Jumia Nigeria to strengthen Nigeria’s e-commerce ecosystem, boosting rural access to online marketplaces, and enhancing competitiveness under the African Continental Free Trade Area (AfCFTA). The Minister of Industry, Trade & Investment, Dr. Jumoke Oduwole, yesterday met with the leadership of Jumia Nigeria to align private sector innovation […]
Dr. Jumoke Oduwole
The Federal Government has sealed a deal with Jumia Nigeria to strengthen Nigeria’s e-commerce ecosystem, boosting rural access to online marketplaces, and enhancing competitiveness under the African Continental Free Trade Area (AfCFTA).
The Minister of Industry, Trade & Investment, Dr. Jumoke Oduwole, yesterday met with the leadership of Jumia Nigeria to align private sector innovation with national digital economy reforms under the proposed National Digital Economy and E-Governance Bill, 2024.
The high-level meeting in Abuja brought together senior officials from the Ministry and Jumia Nigeria’s executives, including Temidayo Ojo, Chief Executive Officer; Robert Awodu, Regional Head of Public Relations & Communications; and Uche Allison, Head of Legal, a statement by Jumia said yesterday.
It said discussions were centred on strengthening Nigeria’s e-commerce ecosystem, boosting rural access to online marketplaces, and enhancing competitiveness under the African Continental Free Trade Area (AfCFTA).
Highlighting Jumia’s commitment, CEO Temidayo Ojo said, “The Honourable Minister’s vision for a digitally inclusive Nigeria is both bold and essential. Through initiatives like our E-Commerce in Rural Areas programme, we are bridging the gap for underserved communities connecting more Nigerians to the opportunities of the digital economy.”
Ojo highlighted Jumia Nigeria’s E-Commerce in Rural Areas Initiative designed to bridge the digital divide by extending online shopping access to underserved and rural communities which has engaged thousands of Nigerians through pickup stations, a nationwide logistics network, and JForce (independent local sales consultants).