Firm expands product offering

A juice brand, 5alive has expanded its portfolio with the introduction of two new products. According to a statement, the new products; Mango and Cocopine flavours reflect the firm’s commitment to evolving with consumer tastes and engagement while delivering vibrant, delicious refreshment. It added that the unveiled products refresh and connect with the country’s most […]

A juice brand, 5alive has expanded its portfolio with the introduction of two new products.

According to a statement, the new products; Mango and Cocopine flavours reflect the firm’s commitment to evolving with consumer tastes and engagement while delivering vibrant, delicious refreshment.

It added that the unveiled products refresh and connect with the country’s most expressive generation.

“For over a decade, 5alive has been synonymous with flavourful juice offerings, and with these additions, the brand is inviting Nigerians to explore bold taste adventures that complement every mood and moment.

“Each product – from the refreshing notes of Mango to the exotic fusion of Cocopine – is created to inspire authentic expression,” the statement added.

The statement stressed the products were anchored on the firm’s rallying call to “Loud It”, aimed at encouraging Nigerians to embrace individuality, celebrate life’s highs and lows with unfiltered passion, and curate memorable moments fueled by joy.

“By evolving its portfolio, 5alive continues to serve experiences that reflect the country’s bold, creative spirit, and inspire Nigerians with the joy of being filled with life,” the statement reads.

Yusuf Murtala, Senior Director, Frontline Marketing, Nigeria at Coca-Cola, said the new flavours, Mango and Cocopine, demonstrate the firm’s commitment to constant innovation and consumer relevance.

“We’re broadening our offerings to meet evolving tastes while reinforcing 5alive’s position as a vibrant, trusted brand that inspires authentic expression and brings refreshment to every moment,” he said.

Temitayo Ogunleye, Manager, Frontline Marketing, Nigeria at Coca-Cola, described the new products as an extension of consumers’ lives and moods, saying they are more than just exciting new flavours.

“We are inspired by our consumers’ energy, and with the introduction of these new products, we aim to provide taste experiences that are just as dynamic, bold, and expressive as them,” he said.