Firm rebrands, to support women businesses

Sunlight, a leading household brand from Unilever Nigeria Plc, has reiterated its belief in supporting women-owned businesses, saying many women reinvest 90 per cent of their income back to the family. Corporate Affairs and Sustainable Business Director, Unilever West Africa, Mrs Soromidayo George, disclosed this in her keynote address at the unveiling of Sunlight Masterbrand […]

Sunlight, a leading household brand from Unilever Nigeria Plc, has reiterated its belief in supporting women-owned businesses, saying many women reinvest 90 per cent of their income back to the family.

Corporate Affairs and Sustainable Business Director, Unilever West Africa, Mrs Soromidayo George, disclosed this in her keynote address at the unveiling of Sunlight Masterbrand and the launch of a new television commercial.

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The Sunlight Masterbrand is an initiative to unify all the brand’s product offerings under one umbrella in terms of packaging, marketing communication and brand purpose.

This, Sunlight said, was deeply rooted in its purpose – to support entrepreneurial Nigerian women in their desire to contribute more to their households and society.

George said supporting women businesses would go a long way in bringing happiness to many families, noting that the relaunch exemplifies Sunlight’s commitment to fulfilling its brand purpose by supporting entrepreneurial women in their desire to contribute more.

At the unveiling held in Lagos, the Category manager, Homecare Oladapo Oshuntoye, explained that the relaunch also signifies the brand’s commitment to continue to deliver best-in-class quality products that provide a better washing experience, offer burst after bursts of uplifting fragrance, and come in a range of sizes to cater to everyone’s washing needs.

Also speaking at the event, the Marketing Director, Home Care Unilever West Africa, Patrick Tognisso, said that the relaunch marks an essential milestone in the journey of the Sunlight brand, primarily as it consistently seeks ways to better its different offerings to consumers and society.