Firm secures N72bn to empower fashion entrepreneurs
Stitches Africa, an AI-powered e-commerce company for bespoke and ready-to-wear African clothing, has secured $50m aimed at empowering fashion entrepreneurs. The $50 million financing partnership was led by JF Advisory Group, with Cedius Trustees Limited serving as Custodian and Security Trustee. According to the firm in a statement, the funds will support the company’s expansion […]
labor rights in the fashion world
Stitches Africa, an AI-powered e-commerce company for bespoke and ready-to-wear African clothing, has secured $50m aimed at empowering fashion entrepreneurs.
The $50 million financing partnership was led by JF Advisory Group, with Cedius Trustees Limited serving as Custodian and Security Trustee.
According to the firm in a statement, the funds will support the company’s expansion into new international markets, enhance logistics capacity, and empower local designers through funding and digital tools.
The firm which officially launched in Lagos also pledged to connect designers across the continent with customers around the globe.
It added that the platform aims to bridge long-standing gaps in the African fashion value chain by combining technology, sustainability, and cultural authenticity.
”The platform allows users to browse, customize, and purchase tailor-made African wear from anywhere in the world using AI-driven body measurement technology, which generates accurate digital fittings for seamless and precise tailoring,” the statement reads.
Chief Executive Officer of JF Advisory Group, Anthony Okorie, described the investment as a strategic vote of confidence in the future of African creativity.
“Stitches Africa represents the next phase of Africa’s industrial story where design, technology, and entrepreneurship meet to create value globally,” he said.
Head of Operations, Dr. Olayemi Adeola, noted that the platform will help African designers access wider audiences, especially within the diaspora, while offering customers easy access to authentic, ethically produced fashion.
“We’re celebrating the excellence of African craftsmanship and giving people everywhere a chance to wear Africa with pride,” she said.