Firm to train 25,000 students in business communication

A communication firm, C&F Porter Novelli, has unveiled its Academy for Business Communication (ABC) for West Africa, and plans to train 25,000 undergraduates in business communication. The company, at a briefing in Lagos on its silver jubilee, said this is part of its strategy to tackle societal challenges arising from the falling quality of education. […]

A communication firm, C&F Porter Novelli, has unveiled its Academy for Business Communication (ABC) for West Africa, and plans to train 25,000 undergraduates in business communication.

The company, at a briefing in Lagos on its silver jubilee, said this is part of its strategy to tackle societal challenges arising from the falling quality of education.

Driven by its “Public Relations for Good” mantra, the academy will hold training on business strategy, writing, ethics and leadership. Others include financial literacy, team spirit, as well as research and planning.

The firm’s managing director and chief executive, Mr Tony Ajero, said the academy is one of the ways the company is giving back to society after 25 years of privileged service to leading brands across virtually all sectors, both nationally and internationally.

“The Academy for Business Communication is borne of two factors. First is the societal challenge arising from the falling education quality which results in less and less equipped graduates.

“The second is our corporate culture, which is built on providing total marketing communications solutions. Hence, we deem it apt to contribute solutions rather than moan about the situation.”

Ajero said the best students would be mentored into and across their careers so they could do the same for succeeding generations.

“Additionally, we are a knowledge-driven organisation with year-round robust internship opportunities and the annual Public Relations Fundamentals programme which has produced management trainees since 2011,” Ajero added.