Firm unveils new product for Nigerian consumers

CIBA Hospitality Limited has launched Terra Delyssa Extra Virgin Olive Oil, a premium Tunisian olive oil brand, into the Nigerian market, positioning it as a healthier cooking option for consumers. Unveiled in Lagos over the weekend, the product is made from a blend of Chemlali and Chetoui olives, with Chemlali as the dominant variety, and […]

CIBA Hospitality Limited has launched Terra Delyssa Extra Virgin Olive Oil, a premium Tunisian olive oil brand, into the Nigerian market, positioning it as a healthier cooking option for consumers.

Unveiled in Lagos over the weekend, the product is made from a blend of Chemlali and Chetoui olives, with Chemlali as the dominant variety, and comes in four variants; Smooth Extra Virgin Olive Oil, Lemon, Garlic and Chili Pepper.

Speaking at the launch, Executive Director of CIBA Hospitality Limited, Dr. Ade Adegbite, described Terra Delyssa as a global brand with an expanding international footprint.

“The Terra Delyssa brand we are launching today is a Tunisian brand that is no longer made only for Tunisians. It has become a global brand with footprints in more than 50 countries around the world,” he said.

Adegbite noted that the brand currently ranks as the number one selling olive oil brand in Canada, second in France, among the top three in Sweden and fourth in the United States.

“That tells you it is one of the fastest-growing olive oil brands globally,” he added.

He said Terra Delyssa’s heritage spans more than 300 years, describing it as a transgenerational Tunisian asset that has gained global recognition.

“We are pleased to bring this product to Nigeria through our trading arm, CIBA Hospitality Limited, which is the sole distributor and marketer of the brand in Nigeria,” he said.

 

According to him, the company is initially targeting Nigeria’s premium market segment to build awareness around the product’s quality and health benefits before expanding into the broader consumer market.

 

He expressed confidence that consumer perception of olive oil in Nigeria would improve as awareness of its nutritional and culinary benefits increases.

 

As part of its market entry strategy, Adegbite said distribution will focus on supermarkets and malls alongside e-commerce platforms and direct sales channels.

 

 

 

Lagos and Abuja will serve as the first phase of the rollout before expansion to other parts of the country.

 

“At Terra Delyssa, transparency is at the heart of everything we do. Every bottle tells a story, from the careful harvest in our groves through meticulous milling and analysis to the final bottling,” he said.

 

He added that each bottle carries a QR code that allows consumers to trace the product’s journey from orchard to table, providing direct access to information about its heritage, quality and authenticity.