Firm unveils virtual tourism plans, sites’ re-branding

A marketing and brand communication firm, Skyview Communication Company Limited, has unveiled plans on virtual tourism aimed at promoting the tourism and hospitality sector in Nigeria as well as re-branding of key tourist attractive centres situated in different parts of the country. The Managing Director of the firm, Femi Lawson who unveiled the plans to […]

A marketing and brand communication firm, Skyview Communication Company Limited, has unveiled plans on virtual tourism aimed at promoting the tourism and hospitality sector in Nigeria as well as re-branding of key tourist attractive centres situated in different parts of the country.

The Managing Director of the firm, Femi Lawson who unveiled the plans to journalists also hinted at a plan in February to host the Tourism Innovation and Development Advantage (TIDA 2018) in Lagos.

According to Lawson, the idea of virtual tourism is aimed at projecting the numerous tourism sites and potentials in Nigeria to the world via the internet platforms and social media. He said in doing this, the comaoany’s goal is to visit each of the sites, write about them and share the stories to the world.

He said, “The interesting stories that each of the tourist sites has is enough to excite the people out there whose desires can be so fired up and be willing to want to pay visits to these places. On our part, we hope not just tell the stories, but also drive aggressive campaign on the internet on the social media platforms. In the end, we would have achieved a greater result in not just promoting the tourist sites but also the sectors, the players, the potentials yet-to-be discovered before now and most importantly, the country at large.

Lawson added that, “The impression many outside Nigeria have about the country has really not been inspiring. So in the long run, we hope that by showcasing the tourism potentials of the country and by promoting the sector, we would have changed the narrative and for once, many will be much more excited to visit our great country.” 

The Skyview Communication Managing Director also spoke on the economic benefits of the tourism sector, noting that a well thriving tourism and hospitality sector has a trickle down on other sectors while also providing jobs for many unemployed who roam the streets on daily basis.

Similarly, the Founder and Chief Executive Officer of the Nigeria Travel Week, Efetobo Awhana said as a tour operator, he was excited to be part of the initiative because he is passionate about domestic tourism.

“When you look around Africa, you will find countries that thrive mostly on tourism. We are blessed or cursed with oil resources for many number of years and we have refused to see anything else.

“However, I am so happy about with TIDA and the virtual tourism initiative which I hope will go a long way in marketing the potential of domestic tourism in Nigeria,” Efetobo said.