FirstBank targets global travellers Visa multi-currency card
First Bank of Nigeria Limited and Visa, a global leader in digital payments, have launched the Visa Signature Card and the Naira Visa Debit Card as part of a strategic partnership aimed at expanding access to secure, seamless and globally connected payment solutions for Nigerians. The Visa Signature, a multi-currency card that supports transactions in […]
First Bank of Nigeria
First Bank of Nigeria Limited and Visa, a global leader in digital payments, have launched the Visa Signature Card and the Naira Visa Debit Card as part of a strategic partnership aimed at expanding access to secure, seamless and globally connected payment solutions for Nigerians.
The Visa Signature, a multi-currency card that supports transactions in naira, U.S. dollars, euros and British pounds sterling, targets Nigeria’s top executives, business owners and frequent international travellers who expect more from their financial products.
On the other hand, the Visa Naira Debit Card is targeted at everyday consumers who require a dependable payment instrument for routine domestic and international transactions.
Speaking at the official unveiling in Lagos, Head of Cards and Messaging at FirstBank, Obianuju Ndu-Okereke, said the cards were deliberately created to address varying customer expectations, from everyday retail transactions to premium global experiences.
“The Visa Signature card and the Naira debit card meet different customer levels. The Signature card offers access to globally curated experiences for premium customers. You can have dollar, euro and other foreign currency access all embedded in one card,” she said.
According to her, the premium card was designed for top executives, entrepreneurs and frequent international travellers who demand more sophisticated financial services and lifestyle privileges.
She said that beyond payments, holders of the Visa Signature card will enjoy premium benefits, including access to airport lounges, concierge services, exclusive offers from partner merchants and emergency assistance services across several destinations globally.
She disclosed that while the Visa Value Naira Debit Card can be issued instantly at any FirstBank branch, the Visa Signature card has a delivery timeline of no more than 48 hours.
On transaction limits, she explained that the Visa Signature card currently comes with a spending limit of N3 million, although customers can request upward reviews based on their banking profile and needs.
The Executive Director for Retail Banking South, Seyi Oyefeso, described the new cards as strategic additions to the bank’s expanding retail portfolio.
He added that the initiative aligns with FirstBank’s commitment to innovation and customer-focused banking solutions.
Speaking on the initiative, Vice President and Cluster Head, West Africa, Visa, Andrew Uaboi, noted: “Nigeria’s affluent consumers are among the most active and globally connected spenders on the continent. Visa Signature is designed to serve that profile with the depth of benefits and the breadth of acceptance they deserve. We are delighted to work with FirstBank in making this available to the Nigerian market.”
Uaboi added that the Naira Visa Debit Card “extends reliable electronic payment access to everyday Nigerian consumers, and this, in addition to the cards in our portfolio, continues to demonstrate what a truly comprehensive card portfolio looks like for the Nigerian market.”