Ford opens dealership shop in Abuja

The Ford Coscharis Motors dealership in Abuja offers some of the finest vehicles in Ford’s global line-up. Award winning trucks and SUVs including the Ranger, Explorer, Everest, Escape and Expedition along with smaller cars like the Taurus, Fusion and Focus will be available. According to Mike Crowley, Ford Sales Director, Sub-Saharan Africa, Ford has engaged […]

The Ford Coscharis Motors dealership in Abuja offers some of the finest vehicles in Ford’s global line-up. Award winning trucks and SUVs including the Ranger, Explorer, Everest, Escape and Expedition along with smaller cars like the Taurus, Fusion and Focus will be available. According to Mike Crowley, Ford Sales Director, Sub-Saharan Africa, Ford has engaged itself in training its dealer and its team to deliver overall satisfaction to the customers by providing technical support that will help customer keep their cars running.

So why should anyone choose Ford when in a Coscharis showroom? In response Mr.Crowley told us the Ford brands in the showroom are quality vehicles for a different market sector. “We make product that appeal to the masses” he said.

He added “the Ranger is the number one selling vehicle in [Nigeria] for Ford”.

To reintroduce the Nigerian market to Ford and its product offerings, the company recently kicked off a new advertising campaign with the theme of “Feel the Difference.” The branding campaign focuses on promoting Ford’s class-leading quality, safety and world-class customer service.  According to Mr Crowley, it is to “help customers feel what’s different about the Ford products”.

To make that difference felt Mr Crowley told Sunday Trust that they the aimed to make a real difference by making customers feel high quality materials, its ride, handling and practicality of their passenger cars and the satisfaction of the whole ownership package. Of course Ford Mondeo, which is the best world in the family sector, will have a stiff competition against the VW Passat.

Despite a challenging year in 2009, Ford brand volumes have grown substantially in the African market, 15% year-over-year for the past five years. In Nigeria, Ford market share has more than doubled since 2008. This growth brings with it a demand for vehicles – passenger and commercial – and that is what brings the new Ford Coscharis Motors dealership to Abuja.

“We are thrilled to be growing our business in Nigeria—the largest growth market in Sub-Saharan Africa,” said Mike Crowley, Ford Sales Director, Sub-Saharan Africa. “Like Nigeria, Ford is entering a growth period of its own with a renewed vision of delivering great products, building a strong business and contributing to a better world both in Nigeria and around the globe.”