France’s best selling mobile device maker, Wiko, debuts in Nigeria with 10 phones

Wiko Mobile debuted in Nigeria at a formal media launch event in Lagos. It held a separate business evening for the trade and other stakeholders later in the evening. International Business Director of Wiko Mobile, Marcel Van De Pas, said Wiko launched in Nigeria because the brand’s positioning represents a perfect match with Nigeria’s predominantly […]

Wiko Mobile debuted in Nigeria at a formal media launch event in Lagos. It held a separate business evening for the trade and other stakeholders later in the evening.
International Business Director of Wiko Mobile, Marcel Van De Pas, said Wiko launched in Nigeria because the brand’s positioning represents a perfect match with Nigeria’s predominantly young population as well as the appeal of the Nigerian market.
He noted that smart phones account for 20 percent or 400, 000 units of the estimated 2 million monthly mobile device market in Nigeria.
He hopes that Wiko would stake a strong claim for its share of that market drawing on its experience in France where it became Number 2 in only three years as GFK Institute, an authority in the telecoms market, named Wiko Europe’s fastest growing mobile phone brand in 2013.
Marcel listed models of the Wiko brand launched into the Nigerian market to include Highway, its flagship, Rainbow, Bloom, Lenny, Sunset and Goa all smart phones with three feature phones the Kir-3, Riff and Lubi-3.