Glo extends 21 years of Ojude Oba festival sponsorship

Nigeria’s indigenous digital solutions company, Globacom, has reaffirmed its support for cultural preservation with the announcement of its headline sponsorship of the 2026 Ojude Oba Festival, marking 21 consecutive years of partnership with the people of Ijebuland. Speaking at the festival’s pre-event press conference in Ijebu-Ode, Globacom’s representative, Mr. Olumide Orojimi, described the milestone as […]

Nigeria’s indigenous digital solutions company, Globacom, has reaffirmed its support for cultural preservation with the announcement of its headline sponsorship of the 2026 Ojude Oba Festival, marking 21 consecutive years of partnership with the people of Ijebuland.
Speaking at the festival’s pre-event press conference in Ijebu-Ode, Globacom’s representative, Mr. Olumide Orojimi, described the milestone as a testament to the company’s commitment to promoting culture, unity, and national identity.
“This edition represents a defining milestone for us. For twenty-one unbroken years, Globacom has walked this cultural journey with the people of Ijebuland. Beyond sponsorship, this partnership symbolises our deep respect for tradition, community, and the enduring spirit of our heritage.
“To commemorate this historic anniversary, we are committed to making this year’s celebration even more colourful, memorable, and impactful for Ijebu sons and daughters across the world,” he said.
He noted that the company’s longstanding collaboration with the festival has helped enhance its profile as a globally recognised cultural and tourism event, adding that culture remains “the invisible architecture of a people’s soul.

The 2026 edition holds special significance as it will be the first held since the passing of the Awujale of Ijebuland, Oba Sikiru Kayode Adetona. The late monarch, who reigned for over 60 years, was the chief custodian of the Ojude Oba tradition. This year’s event will serve as a tribute to his legacy of cultural preservation and service to Ijebuland.

Globacom also announced cash prizes for winners in the age-grade competitions: N750,000 for first place, N600,000 for second, and N500,000 for third. Attendees will also be able to buy Globacom products and devices, including high-speed MiFi units and routers, during the festival.

Over the years, Globacom has supported major traditional festivals across Nigeria, including the Ofala Festival in Onitsha. These partnerships have boosted cultural pride and positioned Nigerian festivals as global tourism destinations.

The coordinator of the Ojude Oba Festival Organising Committee, Chief Fassy Adetokunbo Yusuff described Globacom as “the pacesetter in the sponsorship of Ojude Oba.”

He thanked the company for 21 years of consistent support and noted that the festival drives economic growth and commercial activity across Ijebuland.