Global phablet shipments to reach 120m by 2018

The device will find particularly receptive markets in East Asian territories such as South Korea – with gamers who desire a larger surface to play on, and China – where content streamers will benefit from a higher quality screen.The new report, Tablets, Phablets, Hybrids & eReaders: Market Strategies & Forecasts 2014-2018, notes that the Phablet […]

The device will find particularly receptive markets in East Asian territories such as South Korea – with gamers who desire a larger surface to play on, and China – where content streamers will benefit from a higher quality screen.
The new report, Tablets, Phablets, Hybrids & eReaders: Market Strategies & Forecasts 2014-2018, notes that the Phablet market could become a growth area for established smartphone vendors, allowing them to build flagship phablet models targeting tech heavy demographics.
As evidenced by the recent entry of new vendors, including Nokia, Alcatel and Intex, the Phablet market will likely grow from both ends of the price spectrum with established global brands predicated to focus on higher price points allowing local players to gain a foothold in the lower end.
The new report notes that the OS market for Phablets will be dominated by two major players, Android and Windows. The Windows ecosystem will be driven by Nokia’s Lumia range, which is anticipated to find success in the more affluent demographics of developing nations.