Grassroots movement redefines entrepreneurship

The Brand Evolution Conference (BEC) 2025 brought together more than 200 entrepreneurs, youth founders and creators at the University of Abuja on November 8 to promote brand building rooted in purpose and long-term impact. The conference, convened by Lawrence D. Uche-Daniel, aimed to equip emerging entrepreneurs with practical tools for building resilient and relevant brands […]

The Brand Evolution Conference (BEC) 2025 brought together more than 200 entrepreneurs, youth founders and creators at the University of Abuja on November 8 to promote brand building rooted in purpose and long-term impact.

The conference, convened by Lawrence D. Uche-Daniel, aimed to equip emerging entrepreneurs with practical tools for building resilient and relevant brands in a fast-changing economy. It also highlighted a growing grassroots movement focused on authenticity and sustainability in entrepreneurship.

A coalition of ecosystem leaders contributed to the event, including Rotiba Emmanuel, convener of Forward Live; Nathaniel Oluwabuchi, convener of Lokogoma Colour Picnic; Light Ihesiulo, convener of Xplore 2025; and financial and writing experts Promise Joshua and Leam Joshua D.

Speakers delivered keynote sessions covering leadership, authenticity, financial literacy, excellence and brand scaling.

Rotiba Emmanuel spoke on “Leadership Value for the Next Level,” stressing the importance of partnership.
Leam Joshua D. addressed the role of authenticity in standing out as a brand.
Promise Joshua discussed financial management for entrepreneurs, outlining key pillars of wealth creation.
Nathaniel Oluwabuchi examined excellence as a core brand attribute and the need for personal integrity.
Light Ihesiulo presented strategies for building global brands, emphasising systems and structure.

The event also featured a panel session with David Olowodun, Enoch Shaibu, Miracle Ebube and Eyamu Peculiar, who discussed building brands rooted in identity and purpose.

Convener Lawrence D. Uche-Daniel, in his closing remarks, described the conference as a success and called on brand owners and organisations in the personal development sector to collaborate in expanding the initiative.