Great Wall cracking market code
Reports received from various regions in Nigeria testify that Great Wall vehicles are as well gaining ground in the capital territory, the eastern zone and south-west area of the country. In China, mother country of Great Wall, according to data released by the car maker, from January to May 2012, GWM’s vehicle sales rose 19% […]
Reports received from various regions in Nigeria testify that Great Wall vehicles are as well gaining ground in the capital territory, the eastern zone and south-west area of the country.
In China, mother country of Great Wall, according to data released by the car maker, from January to May 2012, GWM’s vehicle sales rose 19% to 230,000 units. The company aims to sell 600,000 vehicles this year, with exports totalling 100,000 units. It exported 37,931 vehicles in the first five months of this year, which is a big 42% jump compared to the same period last year. Exports accounted for 17% of the company’s vehicle sales during the period. Last year, Great Wall sold 487,000 units, of which 83,000 units were exported and thus became China’s biggest maker of sport utility vehicles and pick -ups and first Chinese automotive brand to enter the British market with the Wingle, rebranded Steed. It is being sold in Britain by International Motors, whose Great Wall UK director, Paul Hegarty, said the Steed’s key selling point is value for money.
To hit its goal in Nigeria, the management of CFAO CICA is targeting annual sales of 2,000 units by 2013 and this is being made possible by the team’s spirit on After Sales Services. According to Mr Regis Tromeur, at CFAO CICA, we realize how Technology is changing the way business is being conducted. Our goal in the After-Sales service department is to constantly look for ways to improve our level of service and maintain the personal touch of a family operated business. Our belief is that long term customer loyalty is a direct result of quality service. Our workshop trained technicians are skilled in the use of diagnostic tools which have been developed for the Great Wall line of vehicles and constantly go through training to improve both the quality of the product of our services.
According to Mr Regis, there are great benefits for customers of Great Wall from the sales down to the after-sales and we are on track for providing all these with the highest level of professionalism.
With our over $500,000 back-up stock of spare parts, we provide guaranteed availability and affordability of Genuine Spare parts sourced directly from our manufacturer and then distribute to network covering nearly the entire states of Nigeria.”
In addition to this, on the Corporate Social Responsibility aspect (CRS), Great Wall and CFAO CICA have been in the forefront of protecting children from hazards and looking out for a secured future for them by supporting the FRSC Children Accident Prevention Initiative (CAPI) designed with the aim of protecting children within the ages of 5-14 years in the country from road accidents and to promote the safety of this category of the population. To this effect, Kitting of school children in the 774 Local government areas of the country and Abuja with the customized reflective armbands and jackets commenced with Lagos State earlier this year and the donation of a multipurpose One ton Great Wall Wingle pick up to the Federal Road Safety Commission for the commission’s operations. “We feel highly honoured and proud to be part of the CAPI’s effort because the initiative specifically addresses the need of our children in terms of traffic accident prevention. As leaders of tomorrow, no sacrifice made for these children, who will take over the reigns will be too much,” said Mr. Regis Tromeur, Managing Director, CFAO-COCA.